Trademark Guidelines

We’ve developed these Atlassian Trademark Guidelines (“Guidelines”) to ensure our company trademarks are properly displayed and remain undiluted across our customer, partner, and plugin ecosystems. These Guidelines are intended to guide partners, resellers, customers, developers, consultants, publishers, and/or any other third party that wishes to use or display our trademarks in any manner. All uses of Atlassian’s trademarks must abide by these Guidelines, and any other terms that may apply, as specified, in any separate agreement you may have with Atlassian, including but not limited to the Atlassian Marketplace Partner Agreement. Our Guidelines are important because: 

• We want our brand and brand names to be associated with awesome tools that help every team unleash their full potential. The more focused the use of the brand, the more powerful it will be in the community.
• More people and companies are building plugins and becoming partners or ambassadors of Atlassian and our products. They are asking for additional guidance around how to market, design and brand their plugins and products so they (1) complement the Atlassian product “family”, and (2) are distinct from Atlassian products and brands while remaining part of the Atlassian community.
• We want to avoid potential conflicts. If your brand is not clearly differentiated, customers may struggle to identify who to work with or what to buy. To protect our brands and serve the best interests of our third party developers and customers, we are publishing these expanded Guidelines.

Domains. Atlassian’s trademarks (or similar terms) should not be used in your domain name. This is misleading because it represents you as Atlassian. You may, however, use Atlassian trademarks in the URL path. Examples of approved third party domains include: vendordomain.com and vendordomain.com/atlassian. Examples of third party domains that are not approved include: atlassian.vendordomain.com, vendordomain.atlassian.com, vendor-atlassian.com, confluence-vendorname.com, and jiraforagile.com.

Moreover, your website should look like your own website, not ours. It should not borrow heavily from or closely resemble Atlassian’s website or web properties. For the sake of customers and consumers, clearly distinguishable websites help everyone.

Additional Guidelines.  Please note that, depending on your relationship with Atlassian, additional limitations may apply to your use of Atlassian’s trademarks.  In particular, Atlassian marketplace vendors are subject to the Atlassian Marketplace Partner Agreement (note section 16) and the Atlassian Brand Guidelines for Marketplace Partners. Atlassian authorized partners should review the terms of their agreements with Atlassian as well as the Partner Brand Guidelines posted on the Partner Portal for any additional limitations that may apply to the use of Atlassian trademarks.  Atlassian’s authorized partners and vendors are also subject to its Adwords Trademark Policy governing the use of Atlassian trademarks as keywords in search advertising.  The Atlassian Brand Guidelines for Marketplace Partners, Partner Brand Guidelines, and Adwords Trademark Policy, as amended by Atlassian from time to time, are incorporated by reference into these Guidelines in their entirety. 

Filing for Trademark Protection.

While authorized Atlassian partners and vendors may use Atlassian trademarks and logos, subject to these and any other applicable Guidelines, to promote Atlassian and identify compatibility, any such permissible use does not confer any ownership over the Atlassian trademarks. As such,  no party, including authorized partners and vendors, should file for legal protection for any trademark that contains, or is confusingly similar to, any Atlassian trademark or logo. For example, a marketplace app vendor may not file for a trademark for the name “Vendor App for Jira."

Grandfathering

These Guidelines were introduced at a point in time when some companies and individuals had already created product names that include the Atlassian trademarks in a manner that is not compliant with the Guidelines. Companies and individuals using the Atlassian product trademarks by or before July 31, 2017 will not be required to change their already existing product names to comply with these Guidelines now or in the future. However, we do request that these companies and individuals give proper notice and attribution of the Atlassian trademarks, and that any new product name will follow these Guidelines.  Continued use of Atlassian trademarks, historical or otherwise, does not grant a waiver to continue non-compliant use.

Policy Applicability and Updates

Atlassian reserves the right to update, modify, or revise these Guidelines at any time in its sole discretion.

These Guidelines are not intended to set out an exhaustive list of Atlassian’s trademark rights. Atlassian reserves all rights in its intellectual property, including trademark rights not expressly described in these Guidelines. If you have any questions about the use of Atlassian trademarks or logos, please contact us at trademarks@atlassian.com.